Privacy policy

This Privacy Policy explains how MELECRAFT (“we”, “us”, “our”) collects, uses, and shares personal data when you visit or buy from Melecraft.co.uk (the “Site”).

Who We Are (Controller)

For the purposes of the UK GDPR and the EU GDPR, the data controller is:

MOROCCANART LTD
71-75 Shelton Street, London, Greater London, WC2H 9JQ, United Kingdom
Company Reg: 13508431
Phone: +44 7400 754495
Email: contact@melecraft.co.uk

Personal Data We Collect

When you use our Site, we may collect:

A) Device & usage data
IP address, browser type, time zone, cookie identifiers, pages viewed, and how you interact with the Site.

B) Order & account data
Name, billing/shipping address, email, phone, order details, and payment status.
(We do not store full payment card details—payments are processed securely by payment providers.)

C) Customer support data
Information you send us by email or contact forms, including photos if you share them for support.

Why We Use Your Data (Lawful Bases)

Under GDPR / UK GDPR, we process personal data only when we have a lawful basis:

Contract: to process and deliver your order, provide tracking, handle returns/exchanges.
Legal obligation: to meet tax/accounting and consumer law requirements.
Legitimate interests: fraud prevention, security, improving the Site and customer experience.
Consent: marketing emails or non-essential cookies (where required). You can withdraw consent anytime.

How We Share Your Data

We share data only when needed to operate our business, for example with:

Shopify (store hosting and order management)
Payment processors (Shopify Payments and other methods offered at checkout)
Shipping carriers / logistics partners (to deliver orders)
Analytics and marketing tools (to measure performance, improve the Site)

We do not sell your personal data.

International Transfers

Your data may be processed in countries outside the UK/EEA (for example where service providers operate). When transfers occur, we use appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent safeguards, where required.

Data Retention

We keep order and customer records as long as necessary to:

fulfill orders and provide support
meet legal, tax, and accounting obligations
Retention periods vary depending on legal requirements.

Cookies

We use cookies and similar technologies:

Essential cookies: required to run the Site (checkout, security)
Analytics cookies: help us understand how the Site is used
Marketing cookies: help show relevant ads (where used)

You can manage cookies through your browser settings and cookie banner (if enabled).

Your Rights (GDPR / UK GDPR)

If you are in the UK/EEA, you have the right to:

access your personal data
correct inaccurate data
request deletion (where applicable)
restrict or object to processing
data portability
withdraw consent (where processing is based on consent)

To exercise your rights, contact: contact@melecraft.co.uk

Complaints

If you are in the UK, you can complain to the Information Commissioner’s Office (ICO).
If you are in the EEA, you can complain to your local data protection authority.